How to make money on digital: The answer is still elusive

The main story that came out of my first stop on the Potter Listening Tour (#potterlisten) is that a small paper can achieve significant success in building a digital audience. However, figuring out how to make money from that achievement is still a tough task. The Houston Herald serves more than 25,000 people in Texas … Continued

Houston Herald: Weekly in print, daily online

When something newsworthy happens in Houston, Missouri, residents expect their local weekly paper to tell them about it — now. “If people hear sirens,” says Publisher Brad Gentry, “they expect us to have the story.” That’s the way the Houston Herald likes it. When its reporters learn of an event, the Herald sends out a … Continued

Newspapers’ mobile products have two distinctly different audiences

2013 RJI Mobile Media Research Report 6 This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant. Our findings revealed how the high percentage of subscribers aged 55 or older and low percentage aged … Continued

Circa app adds breaking news alerts

Breaking news alerts are among the key features of Circa News 2, the latest update to the mobile news startup. Released last week, the feature is also included in Circa’s new Android app. Circa launched in October 2012 as an app on iOS devices and identifies itself as a news source that delivers news in … Continued