Social media
Leaving the door open for your audience
For Innovation in Focus this month, Maggie Doheny talked to Bryan Gould, the director of The Carl and Ruth Shapiro Family National Center for Accessible Media (NCAM) at WGBH, about how newsrooms can implement accessible options into their content sharing.
Make your newsroom’s social media more accessible
Focusing on accessibility is a great way for newsrooms to make content available to a larger audience. The content will be more easily consumed when you put in the effort to make it accessible to everyone.
Creating advertising graphics for your newsroom’s Instagram
Creating graphics for Instagram may seem easy, but strategy and technique are required when generating graphics for your organization to engage your audience.
Standardizing your brand on social media
At WHAS11 in Louisville, standardizing the look and feel of social media accounts, specifically Instagram and YouTube, is at the top of the summer projects list.
6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy
As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms.
9 ways newsrooms can incorporate more audio in their work
The ability to hear stories is essential for visually impaired audiences — and anyone who wants to consume content on the move.
What newsrooms can learn from creator culture and monetization strategies
Like the music and movie industry before us, it’s time for journalism to rethink the way things are done.
Journalists are creators now, and that’s a good thing
The views expressed in this column are those of the author and do not necessarily reflect the views of the Reynolds Journalism Institute or the University of Missouri. Journalism’s hostility is understandable, but our denial is not.In 2009, the former editor-in-chief at Thomson Reuters, David Schlesinger, described journalism as one of the great self-declared professions. He wrote, … Continued
Narrated articles: Q&A with Allyson Daniels
This month for Innovation in Focus, I interviewed Allyson Daniels to learn more about how we can increase accessibility in journalism. Daniels is a quality editor for the Bleacher Report. Swanson: Could you give a brief summary of the work you do? Daniels: I’m a quality editor for digital sports media network Bleacher Report, meaning … Continued
Journalism outlets need new social media policies
What should they look like? The views expressed in this column are those of the author and do not necessarily reflect the views of the Reynolds Journalism Institute or the University of Missouri. Pittsburgh Post-Gazette journalist Alexis Johnson was barred from protest coverage after joking about a Kenny Chesney concert on Twitter. She tweeted: “Horrifying … Continued