Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

The contributor model

Rhett Power, Moderator, Columnist at CNBC, Moderator Rajul Varshneya, Columnist at Forbes Whitney Evans, KSL.com with Deseret Digital Media One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC … Continued

Winning the niche

Chris Sheridan, Wake Forest University/Formerly, ESPN and CNBC, moderator James daSilva, SmartBrief Mark Babbitt, President, Switch and Shift Nathan Byrne, Newsy Brian Morrissey, President/Editor-in-Chief, DigiDay Media While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization. And it’s not just sports … Continued

Emerging payment platforms and strategies

David Gehring, Relay Media, moderator Cosmin Ene, LaterPay Raju Narisetti, Gizmodo Bill Densmore, RJI Dan Peskorse, Invisibly, Inc. Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. New payments models range from per-use micropayments, to more scaled subscription … Continued

Syndicators, agencies and distribution channels

Jim Flink, RJI, moderator Andy Sareyan, McMeel Publishing  Jenn Stenger, NewsCred John Rampton, Founder, Due While much of content is built around per-use, micropayments and subscriptions, there are other pots of potential revenue that lie outside of what journalists may presently be considering. We’ll surf the scene from syndicators to agencies to alternative platforms and … Continued

Old guard, new models

Victor Hernandez, Banjo, moderator Jeff Sonderman, American Press Institute Kate Butler, Associated Press Seth Rogin, Nucleus Marketing Mark Maassen, Missouri Press Association While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of … Continued

Funding the membership and nonprofit models

Ken Doctor, Newsonomics, moderator Sue Cross, Institute for Nonprofit News Dr. Crystal Rose, OZY Media Brant Houston, Co-Founder, INN While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. We delve into how the non-profit/membership models … Continued

Ken Doctor keynote

On Oct. 12, 2017, Ken Doctor of Newsonomics delivered the keynote address at Revenue Models that Work at the Reynolds Journalism Institute at the Missouri School of Journalism.