See Rock City! Going to Digital First?

Mixed with success stories was the recurring theme critical to local journalists—digital efforts live in multiple overlapping eco-systems. Spend too much time in the wrong part of each eco-system at your own peril.

Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued