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How building trust with news consumers is like dating
Relationships take work. You don’t get intimacy without putting in some time. You don’t ask for favors without offering the equivalent yourself. You earn trust by being there consistently, and by listening. The Trusting News project is basically a recipe for a genuine, two-way relationship with news consumers, rather than just an exchange of information. Relationships … Continued
Digital preservation: 7 steps to get started
There are a number of practical steps publishers at news agencies can do to lay the groundwork for preserving our historical record. While this is not a complete set of instructions for digital preservation, it will prepare the way for more advanced efforts to follow. 1. Reach out One of the best first steps to … Continued
Ideas worth stealing: These strategies will help journalists earn news consumers’ trust
Trustingnews.org is now live.
Monetization of news
In the face of decreasing revenues and increasing costs, news agencies everywhere are exploring creative methods of extracting more funding from their products. Some methods are more suitable to larger organizations and others to smaller ones; each one has drawbacks, and for many, they are a gamble. However, some of these gambles have become viable … Continued
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.
Media lies and Brexit: A double hammer-blow to Europe and ethical journalism
Editor’s note: If you have an idea on how to solve problems created by fake news, filter bubbles or mistrust of the news media, please apply for a 2017-2018 RJI Fellowship. The application deadline is Feb. 1. In addition, RJI will soon post the full results of its Trusting News project, conducted by consulting fellow and engagement strategist Joy Mayer.
Are you willing to talk to your audience about trust?
As we all work to establish journalism’s credibility and figure how to earn the trust of cynical news consumers, we’re looking for journalists willing to take a radical step: Invite individual members of your community to talk to you about what they trust. That’s right. Who among you is willing to meet face-to-face with audience … Continued
The Trump-O-Meter: PolitiFact today begins tracking 102 promises made by Donald Trump
Editor’s note: This story originally appeared on the website for PolitiFact, which has a 2016-2017 RJI Fellowship at the Donald W. Reynolds Journalism Institute. Executive Director Aaron Sharockman is the project leader for the fellowship.
What is a Facebook Live editor?
Gone are the days when news organizations had just copy editors and page designers. Today, there are newsroom titles like digital optimizer, audience analyst and executive mobile editor. As social media platforms have evolved so have job titles, along with the tools journalists use to communicate with audiences. In this series, RJI will learn more about these titles and the people who hold them.
Breaking News 3: New media myths
Breaking News is about the self-inflicted fractures breaking the news business. Previous posts were on malvertising and the ad-tech tax.