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Steal this idea! Hot new revenue for news
How does this sound? A million dollar revenue stream that requires only a salesperson or two, some web support and off-the-shelf e-commerce and newsletter tools? It caught my eye. And I’m suggesting you steal the idea for your local news operation fast before national competitors own the market. The idea is Deal Brokering. You use … Continued
Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued
Michael Skoler: Mid-year report
With so many meetings, conferences, reports and workshops about the future of news, it’s a wonder anyone has time to think creatively about the future. I have read reports, attended a few of those meetings, and followed tweets and notes about others. My impression is that most of today’s discussion on the future is not … Continued
The value of privacy
Citizens need privacy as a shield against the state as well as corporate power. Legally, privacy is thought of a protection from other things. Contested commodities Research shows that people may be willing to part with what is known as contested commodities. People may be willing to trade private information for goods and services. In … Continued
In new news orgs, a glimpse at journalism founded on value, not mass
A few weeks back, John Thornton invited me to Austin, Tex., to take a look at his news organization in-the-making, a team of powerhouse journalists from all over the state who are assembling the ambitious effort that will be the Texas Tribune. Before coming to RJI, I worked in for-profit newsrooms, where the constant primary … Continued
Journalists must learn to share information to build readers’ trust
An interview with Michael Skoler as he begins his fellowship year. When the folks at American Public Media wanted to build a better partnership with their listeners, they called on veteran National Public Radio reporter and editor Michael Skoler to lead the charge. Skoler created a new approach to news called Public Insight Journalism and … Continued
In his own words: A selection of Matt Thompson’s blog entries Part 1
The timing of local news cycles May 13, 2009 Howard Weaver writes a sweet, short paean to the dailyness of the newspaper: I’ve been arguing for years that newspapers — yes, printed, daily newspapers — have a good long horizon on the value curve if they shift their focus to the value they already do … Continued
Jane Stevens: Niche news networks
Jane Stevens is editorial director for Oceans Now and an associate faculty member at the Knight Digital Media Center at the University of California, Berkeley, Graduate School of Journalism. In these new networks, the community is at the core and journalists serve that community. It is the way that things are going. Q: Are newspapers … Continued