Tag: adriana lacy
Why you should care about your news site’s SEO
Common challenges, core basics and practical first steps.
5 ways to use Canva to upgrade your newsroom’s visual presence on social media
With its brand kit and newsroom specific graphics, Canva is a one-stop shop for elevating your social media presence.
How to elevate your journalism while using the stories format
The vertical story is changing storytelling. Here’s how to leverage it.
A guide to social branding on any newsroom budget
With tools like Canva, Projector, and Adobe Spark, newsrooms of any size can create brand guidelines.
Use audio to promote greater audience engagement
Social media and smartphones have made it easier than ever for newsrooms to encourage, and use, user-generated content.
6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy
As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms.