Earn trust by sharing what motivates your journalism

Originally published on Medium Journalists, we need to talk more about the “why” of what we do. What does the profession exist to do? Who do we serve? Why are we doing this story or covering this issue? These questions do not have simple answers, of course. We’re motivated to different degrees by a variety … Continued

Old guard, new models

Victor Hernandez, Banjo, moderator Jeff Sonderman, American Press Institute Kate Butler, Associated Press Seth Rogin, Nucleus Marketing Mark Maassen, Missouri Press Association While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of … Continued

Is it time for the news industry to get smarter about advisortising?

This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and  “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.”  … Continued