Thinking about the GA4 switchover? Here are some things we learned

Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer.  After … Continued

Newsrooms come together to tackle problem of digital news preservation

Leadership from each of the Missouri School of Journalism’s professional media outlets gathered together in a conference room in late April, no small feat for a group in charge of “feeding the beast” of news media day after day while also juggling teaching responsibilities at the School. The challenge that brought them together? Preservation and accessibility of digital news archives.