Tag: Ebony Reed
Futurecasting: A way to grow revenue and broader market opportunities for news companies
It’s easy to think there’s not much time to consider the future beyond a year, especially since so much of today’s career and job duties are about the now. I know the life of editors and reporters all too well; I lived that for a decade. The 24-hour cycle of news, constant chatter of social … Continued
Development challenge focuses on ‘Better news for the smart home’
Non-MU students must participate in hackathon to be eligible for 2018-19 RJI Student Competition.
The four P’s of sponsorship sales: price, promotion, package and placement
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P’s in mind when developing relationships with sponsors. The goal of a sponsorship is to build financial support for your organization. And sponsors may be seeking a marketing or … Continued
Voice technology + Real estate info = Opportunity + Maybe good karma, too
“How much is my home worth?”
“How many homes have sold in my ZIP code?”
“Can I afford the home I’m driving past?”
“Who is the best Realtor for me?”
Tool to battle fake news wins RJI Student Competition
The winning team, VeriPixel, will go to New York City to meet with media and technology experts and leaders.
RJI Futures Lab adds new senior editor to its team
Journalist and developer James Gordon has joined the Donald W. Reynolds Journalism Institute as the new senior editor for the RJI Futures Lab. He will help RJI as it grows its technical expertise, particularly in mobile technology and artificial intelligence. Gordon will develop, test and analyze new platforms for journalism. His work will include analyzing … Continued
One of five RJI Student Competition finalist teams includes Truman State participant
Five teams of students will begin work on developing technology platforms and apps to address journalism challenges for the 2018 RJI Student Competition. Working alongside one of the teams is a Truman State University student — the first non-University of Missouri student to participate in the 11-year-old competition at the Donald W. Reynolds Journalism Institute. … Continued
More trust + more collaboration = more revenue
Revenue generation can be a complex landscape for digital publishers, especially those in small operations. Should you hire a sales team? Use programmatic advertising? Rely on affiliate marketing? Offer native advertising? Can the sales team collaborate and brainstorm with the news team? There’s much to sort out and consider for startup digital publishers trying to … Continued
Kat Duncan joins RJI as senior video editor
The Donald W. Reynolds Journalism Institute has named Kat Duncan, a former photo and video editor at the San Francisco Chronicle, as its new senior video editor. Among Duncan’s responsibilities will be working with RJI’s Futures Lab staff as they rebrand and redevelop the lab’s online show, “RJI Futures Lab Video Update.” The new show, … Continued
Is your company short on star salespeople? Look to your newsroom
Editor’s note: This post was originally published by poynter.org. Some of the best-positioned people to help grow news media revenue may be sitting nearby. They are journalists. Journalists are creative, learn fast, consume a lot of information, interact with a variety of people, keep good notes and understand to be good they must keep learning … Continued