Thinking about the GA4 switchover? Here are some things we learned

Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer.  After … Continued

Newsrooms come together to tackle problem of digital news preservation

Leadership from each of the Missouri School of Journalism’s professional media outlets gathered together in a conference room in late April, no small feat for a group in charge of “feeding the beast” of news media day after day while also juggling teaching responsibilities at the School. The challenge that brought them together? Preservation and accessibility of digital news archives.

Incorporating volunteers to expand football season coverage

We invited freshmen with no journalism experience into our ‘Get in the Game’ initiative Through the Missouri Method, we give students the opportunity to work in real-world newsroom environments. Meanwhile, our One Newsroom outlets are competing for eyeballs in the communities of mid-Missouri. And, like newspapers, magazines and television and radio stations all over the … Continued

Navigating the pitch

New questions, but plenty of promise Introductions in the time of COVID-19 can be a bit of a sticky wicket.  Faces are masked … or seen through Zoom boxes. Handshakes, if they weren’t already, are relics of the past. Thus, delivering and catching the subtleties and nuances of communication can get sunk or lost on … Continued

Can pay-by-text micropayments become a viable revenue source for newspapers?

COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued