Incorporating volunteers to expand football season coverage

We invited freshmen with no journalism experience into our ‘Get in the Game’ initiative Through the Missouri Method, we give students the opportunity to work in real-world newsroom environments. Meanwhile, our One Newsroom outlets are competing for eyeballs in the communities of mid-Missouri. And, like newspapers, magazines and television and radio stations all over the … Continued

Navigating the pitch

New questions, but plenty of promise Introductions in the time of COVID-19 can be a bit of a sticky wicket.  Faces are masked … or seen through Zoom boxes. Handshakes, if they weren’t already, are relics of the past. Thus, delivering and catching the subtleties and nuances of communication can get sunk or lost on … Continued

Can pay-by-text micropayments become a viable revenue source for newspapers?

COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued