Optimize your SEO with service journalism

The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.

‘Do people even read captions?’

Why it’s important to test what we THINK we know about mediaYes, people read captions. They’re some of the most scannable, well-read elements in news media. So how can we make them truly worthwhile? It’s time to test. Why is it important to test what we think we already know about how people read the … Continued

The passion for visual storytelling

Here’s my plan for documenting and sharing that passion Allow me to introduce you to Julia Robinson. Ask her to tell you about a story that made a difference and it’s like the clouds clear away and the sun begins to shine. Her passion for this profession becomes clear. Even when times are tough, when … Continued

Saving journalism—and story clips—from the trash heap of time

Altogether there are just 32 small envelopes, faded to an institutional green, with shredded corners and split seams. An unimpressive collection and, as their savior so plainly put it, not enough to fill a shoebox. Yet they hold almost three years of my life’s work. Work headed for a dumpster if not for the thoughtfulness … Continued

Wikipedia-ing the news

Matt Thompson’s RJI research proposal Five years ago, blogger Dave Winer and New York Times executive Martin Nisenholtz made a bet. “In a Google search of five keywords or phrases representing the top five news stories of 2007,” Winer wagered, “weblogs will rank higher than the New York Times Web site.” But what fascinates me … Continued