Thinking about the GA4 switchover? Here are some things we learned

Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer.  After … Continued

We’ll take ‘design hubs’ for $400

Let’s play J-Parody: Society for News Design edition! This is the journalism game where I give the answer and a few hints, and you guess the question. Today’s category: Design hubs.  The answer is: 1,134 Hint 1Hint 2Hint 3Hint 4Hint 5Hint 6Hint 7 Lee Enterprises: 395. GateHouse Media: 247. Gannett Company: 209. The McClatchy Company: … Continued

Washington Missourian: Print or be printed

I did a “press check” with Washington Missourian Publisher Bill Miller Sr. and General Manager Bill Miller Jr. during a recent Friday afternoon press run and it brought back decades-old memories to this old newspaper guy. But the technology involved in the Missourian’s printing process — electronic transfer of information directly from computer screen to … Continued

Washington Missourian: Striving to survive in print and online

When it comes to applying technology to improve their business, leaders of the Washington Missourian take a best of both worlds approach. The twice-weekly paper in Eastern Missouri has pushed into nearly every new digital communication method — from a website to Twitter to Pinterest. “If we don’t do it,” says Advertising Director Jeanine York, … Continued