RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results

Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.

How to make online news ‘brain friendly’

Online news can work with or against the brain. When RJI Fellows Alex Remington of The Washington Post and media researcher Paul Bolls applied brain science principles to news design, readers’ comprehension, recall and engagement increased. We interviewed the researchers (audio below) to learn how to make articles “brain friendly.” It’s all about the “reading path,” says Remington. “Classify the … Continued

Tracy Clark’s take on 15 news aggregation apps: Part 3

NewsRepublic NewsRepublic was founded in 2008 by CEO Gilles Raymond. In March 2012 it received a Series A $3 million investment and in October 2013 it received a Series B $6 million VC funding. As explained on an earlier version of their site, “NewsRepublic is a global news app that lets you be your own … Continued

RJI announces its 2015-2016 class of fellows

From exploring journalistic opportunities for wearable technology to helping smaller community newspapers provide digital services for advertisers, the ninth fellowship class of the Donald W. Reynolds Journalism Institute continues RJI’s commitment to nurturing and strengthening journalism’s service to citizens and their communities. This year’s residential, nonresidential and institutional fellowships were chosen from among 225 applicants … Continued