Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

RJI Fellow launches Deputy Program as free newsroom engagement tool

My goal as a 2016-17 Donald W. Reynolds Journalism Institute fellow was to help news organizations keep tabs on the communities they serve using available and often limited resources. The result of my efforts is the Deputy Program, a simple, cost-effective way to boost news-gathering capacity by harnessing the power of community networks via text … Continued