Engagement
‘Science Friday’ tackles misinformation with socially shareable resources
During this monthly Q&A series, we’re checking in with the 2017-18 Donald W. Reynolds Journalism Institute Fellows to see what’s new with their projects and find out what they’ve learned so far.
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
AL.com’s news deputy program: A fledgling success despite obstacles, missteps and hiccups
My RJI Fellowship project, dubbed the Deputy Program, has had its share of kinks. But it’s also yielding tips, information and insights that would be nearly impossible for the AL.com newsroom to come up with on its own. It’s creating engagement and connections with people who might otherwise believe they don’t have a stake or … Continued
Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
Eighth in a series to help newsrooms curate effective newsletters.
Top 5 best newsletter pop-ups
Seventh in a series to help newsrooms curate effective newsletters.
Mike Wheeler and David Danto: OpenTheRoom.org—Driving Citizen Engagement at the local level
Mike and Dave demonstrated emerging technologies that automate the broadcasting of public meetings and sports events. Camera operators can be redeployed to drive engagement of the content with their community through social media. Michael Wheeler is a managing partner of Westerly Partners, LLC, an investor advisory that provides strategic, financial and technology solutions to early … Continued
Relaunching a newsletter: Failures, successes and what we learned
Sixth in a series to help newsrooms curate effective newsletters
The end of the beginning: Viar and virtual reality may change the order in which a story is told
While the amazing visual impact of 360-degree virtual reality is a hot topic in the journalism world, a less obvious aspect of VR could change the very nature of storytelling. From city council reports to fairy tales, we tell the story in a linear fashion. Although we may vary the elements within the story, the … Continued
The Ann Friedman Weekly: How one freelance journalist created a massively successful newsletter
Second in a series to help newsrooms curate effective newsletters. Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.
Why send a newsletter at all?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. With benefits ranging from reader loyalty to audience insights to new revenue, it’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. Email used to be a method for filtering the internet. Far from the … Continued