Revenue strategies
Winning the niche
Chris Sheridan, Wake Forest University/Formerly, ESPN and CNBC, moderator James daSilva, SmartBrief Mark Babbitt, President, Switch and Shift Nathan Byrne, Newsy Brian Morrissey, President/Editor-in-Chief, DigiDay Media While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization. And it’s not just sports … Continued
Emerging payment platforms and strategies
David Gehring, Relay Media, moderator Cosmin Ene, LaterPay Raju Narisetti, Gizmodo Bill Densmore, RJI Dan Peskorse, Invisibly, Inc. Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. New payments models range from per-use micropayments, to more scaled subscription … Continued
Syndicators, agencies and distribution channels
Jim Flink, RJI, moderator Andy Sareyan, McMeel Publishing Jenn Stenger, NewsCred John Rampton, Founder, Due While much of content is built around per-use, micropayments and subscriptions, there are other pots of potential revenue that lie outside of what journalists may presently be considering. We’ll surf the scene from syndicators to agencies to alternative platforms and … Continued
Old guard, new models
Victor Hernandez, Banjo, moderator Jeff Sonderman, American Press Institute Kate Butler, Associated Press Seth Rogin, Nucleus Marketing Mark Maassen, Missouri Press Association While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of … Continued
Funding the membership and nonprofit models
Ken Doctor, Newsonomics, moderator Sue Cross, Institute for Nonprofit News Dr. Crystal Rose, OZY Media Brant Houston, Co-Founder, INN While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. We delve into how the non-profit/membership models … Continued
Ken Doctor keynote
On Oct. 12, 2017, Ken Doctor of Newsonomics delivered the keynote address at Revenue Models that Work at the Reynolds Journalism Institute at the Missouri School of Journalism.
How four media organizations are using events to raise revenue, engage audiences
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute. Panelists were Lyndsi Lane, vice president of GateHouse Live; … Continued
More trust + more collaboration = more revenue
Revenue generation can be a complex landscape for digital publishers, especially those in small operations. Should you hire a sales team? Use programmatic advertising? Rely on affiliate marketing? Offer native advertising? Can the sales team collaborate and brainstorm with the news team? There’s much to sort out and consider for startup digital publishers trying to … Continued
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Alejandro González: The story is your mothership
Alejandro González, 14ymedio Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform. González works with a dynamic team willing to take … Continued