FL#161: 5 tips for email newsletters

Email newsletters Email newsletters are far from new, but recently there’s been a resurgence in their popularity. With this renewed interest come new techniques. We look at five innovative approaches to delivering newsletters, inspired by Clover Letter, BuzzFeed and TheSkimm.Reporting by Whitney Matewe. For more information: BuzzFeed has 12 core newsletters but, in total, close … Continued

Digital preservation: Why is this important to me?

Journalists are dependent upon access to back files for research and context, but those back files may no longer be there. Almost all news content created in the U.S. today is digital, but digital content is even more fragile than print and might be scattered over a variety of media and storage systems. How long … Continued

Attitudes about news transcend technology and generational divide

2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued

Can structured news reinvent archives and reimagine objectivity?

In earlier posts I have reviewed the long-term potential of structured journalism to make newsrooms economically sustainable, empower news consumers and future-proof journalism as a profession. However, journalism is not just another business. Its economic and market success is important not only to its shareholders, customers and employees, but also to society in general. Journalism, … Continued

Kevin Poortinga: Controlled Chaos: The Balance Between Herding Cats and Collaborative Innovation

Kevin Poortinga, USA TODAY Kevin Poortinga leads the USA Today Lab, a department designed to quickly incubate concepts, new businesses and new initiatives for the media network, which consists of more than 100 local news organizations and flagship USA TODAY. When not prototyping or experimenting, the Lab also champions an internal innovation grants program, a hybrid … Continued

Phablets likely to boost responses to ads embedded in news stories and videos

2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued