Innovation in Focus

Catherine May and Lauren Musgrove film in the Cahaba River for This is Alabama. Photo courtesy of Red Clay Media

July 11, 2019

Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

July 1, 2019

How-to

The Tyler Loop: Growing membership with events and newsletters

In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.

May 13, 2019

How-to

AMP Stories: Tips and Tools

This month for Innovation in Focus we explored building AMP stories. As we learned in our Q&A with Evan Wagstaff at the San Franciso Chronicle, diving into this new tool can require some coding knowledge and time. We wanted to utilize the AMP Stories platform but had minimal coding skills, so we decided to try the … Continued

May 5, 2019

How-to

AMP Stories: A visual experience

Our last segment for Innovation in Focus was the AMP story we built on paragliding in Columbia. If you are familiar with AMP technology, you may know AMP stands for Accelerated Mobile Pages, a Google project designed as an open standard for publishers to have pages load quickly on mobile devices. AMP stories is a … Continued

AMP Stories: Paragliding over Columbia, Missouri

April 29, 2019

How-to

AMP Stories: Paragliding over Columbia, Missouri

This month for Innovation in Focus we explored building Google AMP stories. Click through Conner’s story to experience paragliding over Columbia, Missouri!