Three social media takeaways for the (very) small newsroom

Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge An instruction manual prepared by Missouri School of Journalism students Anna Kohls, Courtney Manning, Collin Krabbe and Marlee Baldridge for the staff of the Berkshire Edge as part of the students’ capstone project. A style guide for the Berkshire Edge’s social media efforts created by Missouri … Continued

When crafting your social media strategy, watch out for the curveball

Hannah Sandfield, Taylor Banks and Drew Matheiu Everything seemed to be going along quite nicely with our project to create a social media strategy for the monthly Cincinnati magazine, until it wasn’t. We then compiled research on Cincinnati Magazine’s competition and best-in-breed other city magazines, and on the social media platforms themselves and how to … Continued

Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media

The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued