Make a strategic investment in AI for the future

Key strategies include establishing universal ethical standards, fostering inclusivity, prioritizing transparency, and encouraging collaboration to unlock AI’s potential while preserving journalistic values.

AI takes ONA23 by storm

ONA 23, the Online News Association’s annual conference held last week in Philadelphia, demonstrated just how quickly artificial intelligence and machine learning have become a dominant focus in the industry, even as news organizations largely remain cautious about integrating Large Language Models like ChatGPT into workflows.

Bolster your digital safety: An anti-hacking, anti-doxxing workshop

Journalists in all newsrooms, especially women, LGTBQ+ and BIPOC, are dealing with unprecedented levels of online abuse that can take form in publishing of private information, impersonations, hacking and more.  In the ONA session, “Bolster Your Digital Safety: An Anti-Hacking, Anti-Doxxing Workshop,” Viktorya Vilk, program director for Digital Safety and Free Expression, PEN America and … Continued

Managing metrics that matter for subscriptions

Managing metrics that matter  Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued

Push notifications: Segmenting and connecting with your audience

Why use push notifications?  When it comes to connecting with your audience, push notifications may not be the first thing that comes to mind. Some may even say notifications are outdated or irreverent when compared to the current technology. However, the company One Signal, saw an increase of two billion push notifications sent out each … Continued

Tips for using research to make behavioral analytics useful

“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued