Building a sponsored content program with intentionality and trust

Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued

Replacing the news

Action is urgent but we lack compelling visions for the news and information ecosystems our communities deserve.

Journalists must play a vital role in fixing America’s false economic narrative

From the Federal Reserve to the U.S. Economic Development Administration to the American Planning Association, pressure is mounting in policy and planning circles to address the economic consequences of structural racism. In an effort to reboot an economy still impacted by COVID-19, the inherited disparities of a pre-pandemic segregationist society have been laid bare across … Continued