Serving Hispanic readers is a matter of trust

A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa, who says his 14,000 readers worry the coupons, standard in U.S. papers, won’t be redeemed. His readers have grown up in countries … Continued

Potter resumes newspaper listening tour this month in Virginia

Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring. A year ago, Potter visited Missouri weeklies and small dailies during what became known as the Potter Listening Tour. He wrote a series of … Continued

For the love of print: Second ‘job’ pays the bills

For Darryl Wilkinson, running a community newspaper is a labor of love, like running a farm is a labor of love for many of his Northwest Missouri neighbors. “It’s my farm,” says the publisher of The North Missourian, a 1,400-paid-circulation weekly he and his wife Liz have run for more than three decades in Gallatin. … Continued