‘Do people even read captions?’

Why it’s important to test what we THINK we know about mediaYes, people read captions. They’re some of the most scannable, well-read elements in news media. So how can we make them truly worthwhile? It’s time to test. Why is it important to test what we think we already know about how people read the … Continued

The passion for visual storytelling

Here’s my plan for documenting and sharing that passion Allow me to introduce you to Julia Robinson. Ask her to tell you about a story that made a difference and it’s like the clouds clear away and the sun begins to shine. Her passion for this profession becomes clear. Even when times are tough, when … Continued

Discovering how readers perceive photos and video

The main questions bouncing around my educator’s noggin for the last couple of decades have been about how visuals resonate with audiences — what draws a person’s attention, helps them to parse information, to understand and remember? My goal with this RJI project is to create practical materials to help small newsrooms and non-profit organizations … Continued