Tag: SEO
RJI sends Potter Digital Ambassadors to enhance digital efforts at community newsrooms all over Missouri
Over the course of one week in early January, the Donald W. Reynolds Journalism Institute once again sent students to community newsrooms all over Missouri as part of the Potter Digital Ambassadors Program.
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
Republication tracking requires both technical solutions and strong partnerships
A conversation with product engineer Abby Blachman.
How can newsrooms track where their stories are getting republished?
Republication tracking tools and pixels are easy to install, but far from perfect in delivering results.
How I preserve user privacy in the YESEO bot
Breaking down each bot command with the privacy, data and share options.
Thinking about the GA4 switchover? Here are some things we learned
Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer. After … Continued
Adding pre-publish options to the SEO Slack tool
Using keywords, AI and automation for pre-publish insights.
How a SEO tool can help all types of journalists do their work better
A solution must be useful for first time users as well as those more expert in SEO.
How do you make a Slack bot that users of all levels can interact with and get insights from?
SEO is beyond a technical problem, it’s also a user experience problem.
Why you should care about your news site’s SEO
Common challenges, core basics and practical first steps.