Tips for using research to make behavioral analytics useful

“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued

Your first web-scraping project will be easier than you think

Last week, a colleague emailed me with a data request. She was working on a story about the shifting sands of Republican congressional rhetoric on climate change and was wondering if GOP voting records had seen any corresponding shifts in recent years. She pointed out that one good measure of environmental voting comes from the … Continued

Discovering how readers perceive photos and video

The main questions bouncing around my educator’s noggin for the last couple of decades have been about how visuals resonate with audiences — what draws a person’s attention, helps them to parse information, to understand and remember? My goal with this RJI project is to create practical materials to help small newsrooms and non-profit organizations … Continued