Video as revenue: Start with listening

This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued

New online textbook is comprehensive resource for teaching media entrepreneurship

This Q&A has been edited for space and clarity. An evolving online textbook, written and reviewed by entrepreneurs, student innovators and educators, prepares journalism students to take entrepreneurial work from “idea to implementation.” Co-editor Michelle Barrett Ferrier, 2016–17 RJI Fellow and an Ohio University professor, says “Media Innovation and Entrepreneurship” was born out of the … Continued