Washington Missourian: Striving to survive in print and online

When it comes to applying technology to improve their business, leaders of the Washington Missourian take a best of both worlds approach. The twice-weekly paper in Eastern Missouri has pushed into nearly every new digital communication method — from a website to Twitter to Pinterest. “If we don’t do it,” says Advertising Director Jeanine York, … Continued

The Odessan keeps an eye on digital, but depends on print

When she was a girl, Betty Spaar slept on newsprint. She found this was the best option when her parents brought her to the office at night. Her father was a linotype operator during the Great Depression. Today, Betty is the owner of The Odessan, a weekly paper in Lafayette County, Missouri. She represents the … Continued

How to make money on digital: The answer is still elusive

The main story that came out of my first stop on the Potter Listening Tour (#potterlisten) is that a small paper can achieve significant success in building a digital audience. However, figuring out how to make money from that achievement is still a tough task. The Houston Herald serves more than 25,000 people in Texas … Continued

Houston Herald: Weekly in print, daily online

When something newsworthy happens in Houston, Missouri, residents expect their local weekly paper to tell them about it — now. “If people hear sirens,” says Publisher Brad Gentry, “they expect us to have the story.” That’s the way the Houston Herald likes it. When its reporters learn of an event, the Herald sends out a … Continued

Knight grant will help RJI develop born-digital-news preservation model

A $35,000 grant from the Knight News Challenge on libraries will help University of Missouri Libraries and the Donald W. Reynolds Journalism Institute develop a long-term model to protect born-digital news content from being lost forever. Monetizing newspaper content is one approach to saving the nation’s first draft of history, says Edward McCain, digital curator of … Continued

How the Denver Public Library ended up owning the Rocky Mountain News archive

Among the many stories shared at the recent “Dodging the Memory Hole” forum at the Donald W. Reynolds Journalism Institute, none were more gripping and significant than the tale of how the Denver Public Library ended up owning the Rocky Mountain News archive. Like any good investigative report, the backstory is important to understand because … Continued