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Social media

Screenshot from Reddit
August 15, 2024
News

An alternative strategy for social engagement

The Markup dives into Reddit threads.

The Houston Defender Network is focusing on high school sports as the local news outlet builds its TikTok strategy.
July 16, 2024
News

Developing a TikTok campaign to boost high school sports coverage

How to apply TikTok sports trends to local news.

The Emancipator has recently grown its presence on TikTok, experimenting with different formats and collaborations.
July 15, 2024
News

Finding what works for your community on TikTok

A conversation with Melissa Clavijo, The Emancipator.

Screenshot from Afro LA TikTok guide
July 8, 2024
News

Starting on TikTok? How to create newsroom-specific guidelines

A shared style and tips guide can add consistency to experimentation.

100 Days in Appalachia has been working to improve the consistency of posts and grow its audience on Instagram.
June 27, 2024
News

How we went from 800 to 7,000 accounts reached per month

Four tests 100 Days in Appalachia ran on Instagram to extend this newsroom’s reach.

Screenshot from comments on The Markup's TikTok account
June 25, 2024
News

How to engage impactfully in the comment section

The Markup dives into comments on TikTok to build brand awareness.

Screenshot of Threads user card for the Springfield News-Leader
August 7, 2023
News

Early lessons about using Threads to engage your community

From allotted character count to engagement strategies, takeaways from the Springfield News-Leader.

Mari Galicer leads a session on digital safety and security during a HEFAT [Hostile Environment & First Aid Training] offered by IWMF [Intl. Women’s Media Foundation] in Los Angeles Sept. 13-16, 2022. Photo: Tara Pixley
October 25, 2022
News

Securing our safety online

What journalists need to know about digital security.

Screenshot of NOLA Business Insider
August 29, 2022
News

From 0 to 3,000: Six tactics we used to build a newsletter list from scratch

Use these tips to grow your audience.

La Voz Instagram. 184 followers. Key audience metrics as of 6/8/22. 1. Young audience than Facebook. 67.9% of followers are Gen Z or Millennials. 2. Less gender disparity. ~56% of followers are women, ~53% are men. 3. Localized audience. 46.2% of followers live in Phoenix, top four following cities are all in PHX metro area. 4. 551 average daily page views. Based on PV data from 5/11/22 to 6/7/22.
August 15, 2022
News

How newsrooms can visually navigate internal data

Track audience growth with simple, easy-to-read graphics from built-in platform data.

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    • RJI Professional Innovation Fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
  • Applied Research
    • Innovation in Focus
    • Collaboration Toolkit
    • Commissioning a Local News Ecosystem Assessment: An Operational Toolkit
    • News Media Help Desk
    • Public Policy and Journalism
    • Research of note
    • Source Auditing Tool
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
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Administrative Offices, Suite 300,
Columbia MO 65211

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