RJI, Missouri School of Journalism support launch of News Product Alliance

Seeing news product strategy as a need in newsrooms, but witnessing slower adoption has prompted RJI and the Missouri School of Journalism to get involved in supporting the launch of the News Product Alliance. NPA, which just launched in September, is a global community of news product professionals founded by more than 30 journalists and … Continued

Putting Mayer’s research to work

Around 2012, Jodi Gersh was travelling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A … Continued