Tips for using research to make behavioral analytics useful

“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued

Looking for a subscription success story? Try Scandinavia’s Schibsted

Scandinavia online readers lead the world in paying for online news, with 26% on average in Nordic countries answering affirmatively to the 2020 Reuters Digital News Report question, “Have you paid for online news content?”  In Norway alone, the percentage of readers who pay for online news is 42%, up eight percentage points from 2019. … Continued

Local news: Filling in the future gaps

The views expressed in this column are those of the author and do not necessarily reflect the views of the Reynolds Journalism Institute or the University of Missouri. Paul Graham, the founder of tech accelerator Y Combinator, famously advises aspiring entrepreneurs to “Live in the future, then build what’s missing.” To him, the most successful … Continued

Can pay-by-text micropayments become a viable revenue source for newspapers?

COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued