Launching a newsletter and thinking about analytics

It’s not just about clicks When we launched our obits newsletter, How They Lived, on December 8, I had one big concern: Would anyone read it? Honestly, I worry about that with everything I publish, but launching a new product so close to the holidays only amped up that worry. The beauty of making journalism … Continued

How an idea about local obits became a newsletter

Take that thing you’ve been thinking about doing for awhile now and make it real. A few years ago, I had this idea. I wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. I talked it out in hallways and … Continued

Saving democracy is a slogan not a strategy

In the past four years, I’ve seen increasingly fervent articles, studies and op-eds declaring journalism’s essential role in a healthy democracy. As we’ve heard many times before, local news is critical to informing communities and promoting civic engagement. The very presence of a local news organization revives democracy, underpins democracy, sustains democracy, and yet these proclamations have been strikingly disconnected from reality.

Narrative change: Designing conversations for an inclusive economy

The sustainability of local journalism is tied to the strength of local business and both have been rocked by a deadly pandemic and roused by nationwide rallies for racial equity. In developing blueprints for an equitable post-pandemic recovery, communities have a critical opportunity to address the role of local media in creating a more accurate … Continued

How to find diverse sources

A lot of the work has already been done The evidence is overwhelming that lack of diversity and inclusion in journalism not only perpetuates stereotypes and media distrust, but also limits which stories get told, how they are told, and whose voices are heard. Based on the pre-training survey responses, many reporters believe including diverse … Continued