Kapwing: Tips and tricks

This month I tested Kapwing Studio, a free online editing tool where users can make videos and GIFs with original news content for social platforms.  Overall, my experience with Kapwing was positive. I set out to utilize Kapwing’s tools to create factual guide videos for Missouri voters for RJI’s social feeds. I experimented with various features … Continued

Managing metrics that matter for subscriptions

Managing metrics that matter  Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued

Push notifications: Segmenting and connecting with your audience

Why use push notifications?  When it comes to connecting with your audience, push notifications may not be the first thing that comes to mind. Some may even say notifications are outdated or irreverent when compared to the current technology. However, the company One Signal, saw an increase of two billion push notifications sent out each … Continued

Tips for using research to make behavioral analytics useful

“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued

Production studio at RJI receives facelift

The production studio at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism has received a facelift. Thanks to the upgrades, staff will now be able to deliver a product more in line with what audiences are accustomed to seeing online and on television in the 21st century, says Travis McMillen, senior … Continued

Your first web-scraping project will be easier than you think

Last week, a colleague emailed me with a data request. She was working on a story about the shifting sands of Republican congressional rhetoric on climate change and was wondering if GOP voting records had seen any corresponding shifts in recent years. She pointed out that one good measure of environmental voting comes from the … Continued