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The Innovation in Focus team distributed five different postcards showing Eudora community life at a photo gallery event on March 23.

Driving newsletter subscriptions through postcards

A community engagement project, analog style Covering everything from school district events to sports in a Kansas town of about 6,000 residents, reporters at the Eudora Times are well connected with their community. Still, the paper was interested in extending their reach beyond their immediate surroundings. They also wanted to draw more eyes to their … Continued

Cartoon map of the United States made up of people, with an inset of Jared Schroeder

Exploring the intersection of public policy and local news

This article is part of RJI Impact, a series documenting how RJI projects are making a real difference for newsrooms and audiences all over the country. It was originally published in the Winter 2026 edition of RJI Insight, RJI’s biannual print magazine. A digital version of the magazine is available here. As more people argue … Continued

Various examples of some of the tiny revenue experiments performed by Tradeoffs, led by Kathryn Dugal, director of marketing and audience

Tiny revenue experiments can lead to big developments

This article is part of RJI Impact, a series documenting how RJI projects are making a real difference for newsrooms and audiences all over the country. It was originally published in the Winter 2026 edition of RJI Insight, RJI’s biannual print magazine. A digital version of the magazine is available here. In spring 2025, RJI’s … Continued

Jim MacMillan speaks at the Reynolds Journalism Institute

Building better practices for covering gun violence

In 2019, Jim MacMillan started his Reynolds Journalism Institute fellowship with a hunch: that the common ways journalists reported on gun violence weren’t helping the public understand the crisis and were often causing further harm to gun violence survivors and their communities.