Tag: Missouri Press Association
2 Kansas City area news outlets show different paths toward nonprofit sustainability
The Beacon is 3 years old. The Northeast News of Kansas City is more than 90. They are part of a surge in nonprofit news outlets and funding.
These newspaper chain owners live where they publish
Local groups buy back community newspapers from big chains and invest in journalism.
A new ‘Potter Listening Tour:’ Local newspapers can still work, even with different paths
A different kind of “right sizing,” grants and donations, and tinkering with the balance of online and print are some of the ways.
Communicating corrections across multiple newsrooms
When content is shared, there needs to be a plan to quickly create corrections across all outlets.
Small-town print goes big-time digital
In the early 2010s, Mark Nienhueser was the sales director for Service Noodle, an online platform that made it easy for small, local service businesses to develop a website and gain a digital footprint. When he moved to the Missouri Press Association, in 2013, he realized there were a lot of untapped digital opportunities for … Continued
Why it works
By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. By 2017, it was clear to Janine York that she had … Continued
RJI Fellowship delivers digital services to publishers for local businesses
Individuals or organizations can apply for 2018-19 fellowships at the Donald W. Reynolds Journalism Institute through Jan. 31. During the application season, we will publish Q&As with a few of our past fellows to find out how the fellowships benefited their organizations and what advice they have for applicants.
There are three types of fellowships: institutional, nonresidential and residential. Learn more by visiting RJI Fellowships.
Old guard, new models
Victor Hernandez, Banjo, moderator Jeff Sonderman, American Press Institute Kate Butler, Associated Press Seth Rogin, Nucleus Marketing Mark Maassen, Missouri Press Association While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of … Continued
Digital services suite helps community papers become one-stop shop for merchants’ advertising needs
Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued
The path to college starts with just one caring person
Can you remember being very young and wondering what you’d be when you grew up? My first goals were to be a cowboy, then maybe a fireman. A little later I upgraded to wanting to be the second baseman for the Detroit Tigers. These were all fine for kids. But as many of us grew … Continued