Small-town print goes big-time digital

In the early 2010s, Mark Nienhueser was the sales director for Service Noodle, an online platform that made it easy for small, local service businesses to develop a website and gain a digital footprint. When he moved to the Missouri Press Association, in 2013, he realized there were a lot of untapped digital opportunities for … Continued

Why it works

By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. By 2017, it was clear to Janine York that she had … Continued

RJI Fellowship delivers digital services to publishers for local businesses

Individuals or organizations can apply for 2018-19 fellowships at the Donald W. Reynolds Journalism Institute through Jan. 31. During the application season, we will publish Q&As with a few of our past fellows to find out how the fellowships benefited their organizations and what advice they have for applicants.

There are three types of fellowships: institutional, nonresidential and residential. Learn more by visiting RJI Fellowships.

Old guard, new models

Victor Hernandez, Banjo, moderator Jeff Sonderman, American Press Institute Kate Butler, Associated Press Seth Rogin, Nucleus Marketing Mark Maassen, Missouri Press Association While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of … Continued

Digital services suite helps community papers become one-stop shop for merchants’ advertising needs

Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.   Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued

Knight grant will help RJI develop born-digital-news preservation model

A $35,000 grant from the Knight News Challenge on libraries will help University of Missouri Libraries and the Donald W. Reynolds Journalism Institute develop a long-term model to protect born-digital news content from being lost forever. Monetizing newspaper content is one approach to saving the nation’s first draft of history, says Edward McCain, digital curator of … Continued