Launching a newsletter and thinking about analytics

It’s not just about clicks When we launched our obits newsletter, How They Lived, on December 8, I had one big concern: Would anyone read it? Honestly, I worry about that with everything I publish, but launching a new product so close to the holidays only amped up that worry. The beauty of making journalism … Continued

Reynolds Journalism Institute fellows to present overviews of their projects

Fellows will discuss what they learned and answer questions about their projects during the webinar. The Donald W. Reynolds Journalism Institute’s 2020-2021 fellows will present an overview of their projects on Tuesday, Feb. 16 beginning 11 a.m. CST.  Six fellows will discuss their project and what they learned, how they accomplished their goals, and share … Continued

How an idea about local obits became a newsletter

Take that thing you’ve been thinking about doing for awhile now and make it real. A few years ago, I had this idea. I wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. I talked it out in hallways and … Continued

Lessons from a viral obituary

Once in a while, notice of someone’s death takes on a life all its own — the addict who was also a mother with a beautiful voice, the hard-living, sweet-souled uncle, the former beauty queen grandma who wrote her own obituary.   Three months into my RJI fellowship experimenting with obituaries, I’ve been thinking a lot about what … Continued

Can obituaries help save local news?

Years ago when asked what will save local news, Steven Waldman had two answers: national service and obituaries. You might know Waldman as the co-founder of Report for America, a Peace Corps-like model that pairs emerging journalists with local newsrooms to cover critical issues to those communities. After years of talking with journalists about what … Continued