Launching a newsletter and thinking about analytics

It’s not just about clicks When we launched our obits newsletter, How They Lived, on December 8, I had one big concern: Would anyone read it? Honestly, I worry about that with everything I publish, but launching a new product so close to the holidays only amped up that worry. The beauty of making journalism … Continued

How an idea about local obits became a newsletter

Take that thing you’ve been thinking about doing for awhile now and make it real. A few years ago, I had this idea. I wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. I talked it out in hallways and … Continued

Lessons from a viral obituary

Once in a while, notice of someone’s death takes on a life all its own — the addict who was also a mother with a beautiful voice, the hard-living, sweet-souled uncle, the former beauty queen grandma who wrote her own obituary.   Three months into my RJI fellowship experimenting with obituaries, I’ve been thinking a lot about what … Continued

Can obituaries help save local news?

Years ago when asked what will save local news, Steven Waldman had two answers: national service and obituaries. You might know Waldman as the co-founder of Report for America, a Peace Corps-like model that pairs emerging journalists with local newsrooms to cover critical issues to those communities. After years of talking with journalists about what … Continued