Quick experiments to find what resonates with your audience

Three different types of vertical video with the Maine Monitor to find what works Resources to replicate this experiment The Maine Monitor is a non-profit organization which brings investigative and explanatory content to Maine citizens. Founded in 2020, through the Maine Center for Public Interesting Reporting, the publication reaches across the state.  They have consistently … Continued

Tiny revenue experiments can lead to big developments

This article is part of RJI Impact, a series documenting how RJI projects are making a real difference for newsrooms and audiences all over the country. It was originally published in the Winter 2026 edition of RJI Insight, RJI’s biannual print magazine. A digital version of the magazine is available here. In spring 2025, RJI’s … Continued