News
Post Episode 13: Teachers help test schools for lead, mold and asbestos
A Pulitzer Prize-winning reporting team joins the show to talk about one of their recent projects: Toxic City, which recently won an IRE award for innovation.
Revenue wrap up: Donors, fees and more
We wrap up our summer series with a few more revenue models to explore.
Crowdfunded campaigns help radio station grow audience and revenue for digital site
A crowdfunded campaign last year helped KPCC (89.3), a radio station in Los Angeles, breathe new life into a shutdown community website dedicated to social, entertainment and local news.
Join us for an OTT journey. All are welcome!
How do news organizations find their footing when the ground starts shifting? We’re going to provide a hands-on view into the process that’s unfolding as newsrooms at the Missouri School of Journalism begin exploring and launching over-the-top (OTT) products and projects.
POY judging event helps visual storyteller on her journey to tell her story of healing
Attending this year’s Picture of the Year judging in February helped POY’s inaugural Rising Star Scholarship recipient Rosem Morton better understand how pictures are organized into stories. “I know it contributed to effective storytelling, especially my own storytelling,” she says. The Rising Star Scholarship is offered to working visual journalists of color with five or … Continued
Video as revenue: Start with listening
This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued
Stacey Woelfel is RJI’s new drone director
Stacey Woelfel, a professor at the Missouri School of Journalism and the director of the Jonathan B. Murray Center for Documentary Journalism, will be adding some new oversight duties to his portfolio as RJI’s new Director of Aerial Journalism. In this role, he’ll be overseeing the institute’s four-drone fleet, teaching a drone-flying class in the … Continued
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
The Tyler Loop: Growing membership with events and newsletters
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.
Post Episode 11: Reporters discuss covering different aspects of immigration
Pulitzer Prize Winner Hannah Dreier of ProPublica discusses her prize-winning series about Salvadoran immigrants who were wrapped up in a federal investigation of MS-13. Other recent coverage of immigration issues are also highlighted.