Technology
Creating advertising graphics for your newsroom’s Instagram
Creating graphics for Instagram may seem easy, but strategy and technique are required when generating graphics for your organization to engage your audience.
News archives: The untapped resource Part 1
News archives are a resource not often discussed in newsrooms today. The once rich repositories of carefully preserved news and research data, tended by trained librarians and staff experts are mostly gone now or hanging on by a thread.
What the Digital News Report 2021 means for your audio strategy
The Digital News Report, the latest edition of which was published at the end of June, is a must read for anyone who wants to understand the behaviors of online news consumers.
Free tools for interactive digital storytelling
Interactive maps and data visualizations are great visuals to add to any online news package. These can be created using code, but there are also many online tools that your newsroom can use to improve digital storytelling for very little or no cost.
How to plan, report and produce a serialized podcast
A serialized podcast is a series of podcast episodes that connect with one another to tell a story. If your newsroom wants to try producing a serialized podcast, here are three tips on how to do just that from what Regan Mertz has learned so far.
Automating calendars for small newsrooms
The less time journalists spend on rote tasks like data entry, the better. In this project we automated collecting event information for St. Louis Magazine’s website’s event calendar.
Standardizing your brand on social media
At WHAS11 in Louisville, standardizing the look and feel of social media accounts, specifically Instagram and YouTube, is at the top of the summer projects list.
Eight ways smaller newsrooms can make audio pay
As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
6 ways to incorporate Clubhouse and Twitter Spaces in your audience strategy
As the pandemic has forced many publishers to change the way they engage with readers, one addition to the audience wheelhouse has been the use of audio-based social media platforms.
Building a platform for Black stories by Black journalists
For far too long, stories about the Black community have been sparse, often relegated to the back pages of newspapers or buried at the end of a TV newscast. This has inspired us to create a new platform, NABJ Media Network.