Launching a newsletter and thinking about analytics

It’s not just about clicks When we launched our obits newsletter, How They Lived, on December 8, I had one big concern: Would anyone read it? Honestly, I worry about that with everything I publish, but launching a new product so close to the holidays only amped up that worry. The beauty of making journalism … Continued

How an idea about local obits became a newsletter

Take that thing you’ve been thinking about doing for awhile now and make it real. A few years ago, I had this idea. I wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. I talked it out in hallways and … Continued